In this page, we describe our logo - it is a symbolic presentation of the aims of this organization. Our goal is to help reduce neonatal morbidity and mortality. Babies need advocacy as they do not talk or vote themselves, and hence this long page in all its detail. The red-highlighted locator hyperlinks listed below show the themes of the following paragraphs and the larger message of this page.

Our infant
Illustration
Challenges
Environment
           Sky
           Boat
           Ocean
Emotions
Gratitude

The childlike art in this logo shows a lovable little infant exuding innocent, genuine happiness. Infancy is an exciting but still a high-risk phase of development in life. The smile on the infant's face engages readers; evolutionary and psychological adaptations evoke positive emotions in caregivers. By showing a baby with no skin color, and knowing that facial features such as those curly hair, prominent eyes, that cute little nose, and the long eyelashes are not always specific for geographic origin, ethnicity, race, genetics, or gender, the artist has stressed that most health problems of babies are more likely related to physiological immaturity than to other factors. The yellow background of the feeding bib reminds of the happiness, hope, and spontaneity of this age. However, during critical illness, infant mortality begins to resemble that of 60-year-old adults. There is a little globe showing all the six inhabited continents on one side; the larger size of the African continent suggests that it is a Gall-Peters/Equal Earth-like (not the more usual Mercator's) projection and reminds us of the need for well-coordinated, world-wide efforts. Our efforts should be based on true needs - the North/South and East/West may differ in financial resources, but all regions may sometimes face similar problems. To save babies, we all need to work together.

In the logo, we broke with tradition and designed a human-centered, conceptual/editorial illustration instead of a more conventional linear or geometric drawing. This graphic presents our philosophy in a rational, comprehensive fashion; access to computers has brought a paradigm shift - a "copy and paste" is now all it takes to reproduce a depiction. We claim no expertise in designing logos, but each element here was chosen after due thought. This line of reasoning could look like a self-justifying explanation for a simple-looking schema. So, to convince you, we have exhaustively hyperlinked the key components in this description to external websites - we sang our hearts out without having to repeat many of the known rhythmic rhymes. The large number of external links helped in communication as many members of our global organization do not speak English as a primary language, and we strongly believe that anglophony should not be equated with professional excellence. There were some concerns that too many colored phrases in the text could be distracting. Therefore, we compared links shown as "underscoring without any color" with the conventional blue format. Coloring worked better for unclear reasons; it may be rooted in how our brains register new information. We did have to remove abbreviations as these were slowing us down in scanning the site. All said and done, this narrative is still no archival aviary; it remains a work in progress as is often the case while a case is still being made. If you see errors that we have missed, please let us know!

Infancy should be a pleasant phase in life, but it can also bring challenges. We need to improve awareness, education, and possibly, develop mass-scale genetic screening programs. The first look at this logo baby evokes love and affection but a closer inspection may also trigger anxiety - do the external ears look 'simplified' without mature folds? Questions may keep arising - are the eyes too far apart? Upper eyelid retraction? Unusual eyelashes? A small nose? Is the upper lip too thin, or is the normal midline groove between the upper lip and the nostrils missing? Wide-open mouth? Congenital fusion of bones around elbow joints and in digits? Isolated 'minor' anomalies may not always be a reason for concern but if associated with multiple other birth defects, there may be a need for further evaluation. Globally, unusually-formed organ systems are one of 4 major causes of suffering in infants other than difficulties with the first breath, infections, and prematurity. In some regions, maternal use of illicit drugs with consequent neonatal abstinence syndrome is emerging as another cause of neonatal illness. Overall, timely diagnosis and management is needed to save babies.

The environment can be difficult for all, irrespective of age. The vulnerability of young infants can be seen in this logo in being alone in an open boat floating in an ocean. The lighter shades of blue in the sky look pleasant during good health. However, during periods of crisis, the same environment may begin to appear lonely, featureless, and overwhelming. The world could then start looking indifferent. The sky is cloudless, the ocean is silent. It could well be a quiet zone, but what if it is not? Could this be the calm before, or the eye of, a storm? This is where we feel that we can make a difference by supporting the infant and the family. During illness, they struggle on multiple fronts.

The boat, at least for now, looks stable. The initialisms on its gunwale, the G, N, and S, are the pillars of strength: Global coordination, Newborn health, and Social organization. The black color of these letters reminds of iron and its strength. The cast metal shows some rough edges in the letters G and S, but not in N - it is the outside world that needs to shape up; it is the job of us adults to polish the cradle and ensure safety of newborn infants. The lower parts of the letters G of global and N of newborn show a strong connection, possibly a result of the efforts to reduce newborn mortality all over the world. However, there is still a gap between the letter N and the lower arc of the S; we are working to make this newly-formed organization more effective. The letter G shows a sharp, pointed upper end symbolizing for unnoticed dangers across the world, and consequently, a need for coordinated protective efforts. This was one thought-process. Interestingly, some of us did not find these letters so metallic but saw strings of a safely-wrapped neonate in a protective bow-tie swaddle. Another set of viewers saw the infant as the guide, not a passive traveler, despite all the developmental limitations. This driver was seen as standing at the bow, holding the handlebars of the watercraft. The right hand gripped the cross-bar connection in the letter G and the left was on the lower offshoot from the spine of the letter S. The inward-pointing upper part of S could be a site for panoramic, introspective oversight. We request your forgiveness for us having knowingly played with names of different parts of the letters G and S; these hyperlinks to distant topics were chosen to describe some of the thoughts expressed by our members. There were more interpretations; one reader saw bonding - the illustration seemed to show a baby bound secure on a working parent's back, as is common in many cultures. Another saw collaborative teamwork; the infant seemed to be holding the parent's spectacles to direct the field of vision. The picture evoked many different emotions but at the end of the day, it was always the infant who was noticed first.

In the first look, most of us art novices did not find the ocean waves in this painting too deep or worrisome. Some in the room actually saw a musical beauty in the high-frequency oscillatory motion of these ripples, the “ocean swells”. There was no obvious surf but the angled mushy waves still gave hope that the shore might not be too far. However, if these waves were to collide in the deeper, dark blue oceanic waters, there could be dangerous turbulence. We know about these changes from ships and satellite systems equipped to track the hydrodynamics of ocean waters. Analogous changes can be seen in healthcare interventions; temporal oscillations have been seen in thinking both at individual and organizational levels. Global coordination can help in acquiring time- and region-specific insights. Scaling up is a proven way to reduce logistical costs - many large campaigns focused on vaccination, nutrition, and education have achieved laudable success. Working together can help find more, better solutions. And we must do so - integrated management is a recognized model for healthcare delivery. Implementation of the millenium development goals of the United Nations is an example; it has provided a template for new programs to reduce perinatal mortality. A bold, transformative 2030 Agenda has been adopted with 17 Sustainable Development Goals. In goal 3, a section is focused specifically on ending preventable newborn deaths (#3.2.2).

A word about our emotions. The composition in this logo shows three major dimensions of participatory ethics: we need to focus on individuals, the operations, and the organization. For us individuals, the red color of the boat signified our affection for the baby. The unpremeditated deep alizarin crimson shade showed the intensity of these sentiments. The absence of any marine corrosion on the boat indicated that facilitatory solutions such as family-centered care could help. For the organization, the small size of our boat reminded that lean management can minimize wastage in healthcare. The message "Every Baby Counts" reminded that philanthropy was at the center of  our social philosophy. However, the location of the slogan below the waterline also reminded of altruism, that not every effort needs to be visible. The  shadow behind the image hinted about a supporting wall there, one built out of our adoption and commitment.

This logo, a work of art, was a gift from Dr. Rachana Singh. Many readers have found it inspirational. Quoting from Shakespeare (12th Night, Act III, Scene 3; p109, line 15), we can no other answer make but thanks, and thanks, and ever thanks!